THE MARKETING POWER OF A T-SHIRT

If you haven’t got a shirt, hat or jacket with your brand’s logo, you’re missing out on a powerful and affordable marketing opportunity. When it comes to marketing, a lot of entrepreneurs focus only on all kinds of printed materials or digital materials which are also important in certain aspect.

In today’s ad-choked media environment, sometimes simpler, more direct marketing efforts yield the best results. Imagine that you are at the mall, take a moment to look around at what everybody is wearing. Count how many shirts you see with commercial brands like Nike, Adidas, GAP and how many shirts carrying corporate brands like Maxis, Nestle, Unilever etc.

You’ve just been marketed to—many times over.

At the end of the day, you and your employees have got to wear clothes, so why not put them to work marketing your product or service? It’s an easy win for your company, and in some instances, such as at networking events and conferences, corporate clothing will help you stand out in a sea of suits.



Walking Advertisements

At South by Southwest, startups have even been known to pay people to wear their T-shirts and walk around the venue, which instantly builds a brand army. Organizers of fundraising races hand out T-shirts branded with the charity and sponsors of the event. Runners proudly wear these shirts and are free, walking billboards for these brands.

Why do companies do this?

Simple. It’s cheap, effective and creates a tribe of devoted fans and employees who become brand ambassadors everywhere they go in the community. T-shirts with your corporate logo or brand name can offer great visibility to your business in a very cost-effective way.


Recognition off your team members

By merchandising your corporate t-shirts to your employees will add extra benefits to your marketing endeavours, as it will make your team feel valued. Also, all your employees wearing the custom t-shirt designs of your company give an impression of professionalism and team spirit.


Working Overtime

You can even put your clothing to work while you’re off from work. You must agree that a lot of runners or hikers out there wearing your brand even when they are not carrying out that particular activities. So does, t-shirts gift receiver wearing your brand off t-shirts while shopping or on leisure activities. As long as your brand’ t-shirts are well designed taking care of the brand yet not too commercial to be, people are willing market your brand or you.

The point is simple, every opportunity is a marketing opportunity if you’re paying attention and thinking outside the box. And some of the best marketing opportunities are cheap, easy, and fun. So, start dressing in your brand today.

citation > Cameron Herold , founder of Back Pocket COO
images > CO3’s Facebook && Unsplash
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about us
TREZE PURPLE is founded in 2006. It began in Ipoh more than 10 years ago with creativity and the understanding that everyone is unique in their own way as its guiding principle. At Treze Purple, we firmly believes that a person’s image is everything and is a reflection of the company he represents.
You Are What You Wear

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about us
TREZE PURPLE is founded in 2006. It began in Ipoh more than 10 years ago with creativity and the understanding that everyone is unique in their own way as its guiding principle. At Treze Purple, we firmly believes that a person’s image is everything and is a reflection of the company he represents.
You Are What You Wear

RECOGNIZED BY

BNI LOGO-01
LOGOOOOOO

NAVIGATION LINKS

USEFUL LINKS

News Categories
Logo2
about us
TREZE PURPLE is founded in 2006. It began in Ipoh more than 10 years ago with creativity and the understanding that everyone is unique in their own way as its guiding principle. At Treze Purple, we firmly believes that a person’s image is everything and is a reflection of the company he represents. 
You Are What You Wear

RECOGNIZED BY

BNI LOGO-01
LOGOOOOOO

USEFUL LINKS

News Categories